Marketing Blog & Article Reposts

October 01

Difference Between SEO & SEM

Search engine optimization and search engine marketing are two different terms which belong to the same group and have a common goal of making your Website and your product popular with search engines and people. SEO is basically a part of SEM and one of the techniques from various techniques used by SEM like paid inclusions, paid ads, PPC etc. SEM uses a number of such methods to advertise a website.

In a search engine the results are listed in pages which are known as search engine result page or SERP. The result shown in this page is very diverse in nature and contains various sections. There are various paid inclusions which are shown in the top of SERP where as paid ads are placed in the side of the page. To show these ads you need to pay minimal fees and variable fees which depend on the number of clicks you receive.

SEO is a part of SEM and its main aim is to make changes in your website itself and make it more search engine friendly. In SEO you do not need to purchase ads on any other paid services to rank your website higher. It mainly works by making you site attractive to search engine spiders by having proper keywords, key phrases, Meta tags, and inbound links.

Sometimes web masters get confused while selecting from SEO and SEM. You need to spend a good amount of money while practicing SEM but the result is not guaranteed. You might get some short term benefits. But, in general people hardly care to click on the links displayed in the side bar. So you might end up losing your money. So in overall scenario SEO seems to more beneficial than SEM.

Some regular ways of optimizing a website includes keywords in Meta tags and title, proper name to images, alt tags, keyword and key phrases inclusion etc. Whereas regular way of SEM includes PPC advertising, video marketing, social networking and article marketing.

Any method you use to promote your website, your main aim should be specific and to attract someone who can be your potential customer and help you increase your business.

Tony Josan

3:43 PM GMT | Read comments(1)

July 09

There is No Substitute for Pounding the Pavement

So you have just finished building your new website. You have made all the plans about where you are going to advertise online and how many visitors you are going to get based on the latest statistics. It's going to be great, right?

A week later nothing has happened. It's the search engines. Blame it on your key words. There is just too much competition. Your life's work is going completely unnoticed and it is killing you. Well, before you go out and purchase a $2,000 course from one of the many web gurus that fill your inbox try some old fashion leg work.

Electronic advertising works but they have not invented anything to replace a firm handshake and a polished sales pitch. Of course you didn't plan to have business cards printed or hand out flyers but it is a necessity in today's market place. A lot of times business owners get caught up in the internet marketer's dream of automated sales and the whole, "make money while you sleep" sales pitch.

Sure, that is great but it is not entirely realistic. If you take a look at the major web players, internet marketing is just a portion of their whole advertising plan. Pick a company, any company that is entirely web based and it is guaranted they have printed material and pitch men. It is just one of those things that are a part of business. Especially for a start up or growing business.

That being said, there are a few materials that any "real business" must have. Despite what you might think, affiliate marketing is a "real business" that requires business cards, with a web address, for networking and flyers for building your initial customer base. These items cost extra money but they consistantly yield a better return dollar for dollar than pay per click ads.

When you hand someone a flyer they can put a face with that cold, unfeeling, disconnected website. It is the difference between making a sale on your first few days online and feeling empowered to earn and waiting around for the search engines to list you on the first page, backlinks to register and people to click on your adwords.

The majority of web businesses fail because their entire marketing plan is online. Which is passive advertising. Don't let your business fail. Take a pro-active approach. Get out and meet the customers wherever they are. Remember, although the web is a productivity multiplier, the rules of business have not changed.

9:18 PM GMT | Read comments(0)

June 12

Universal Search: Changing the game

Universal Search: Changing the Game

Posted on: March 16th, 2009 |

4 Comments

Universal and blended search has had a tremendous impact not only on searchers but also on SEOs. In this video, Amanda Watlington explains how universal/blended search has pushed SEO into a new position. With all the different forms of content that universal/blended search returns, SEOs have to look beyond the site.

Back in the early days of SEO in 1995, Amanda says that SEOs were classified as soloists. They worked closely with IT departments and in some cases, worked more with IT than they did with marketing departments.

Today, the game has changed. The SEO is, as Amanda calls him/her, a “visibility manager” or a “symphony conductor.” SEOs have to look at sites such YouTube, Flickr, and networking sites and work with videographers, public relations, and content providers in order to adapt to the game of universal/blended search.

In her session as PubCon South, Amanda listed the following steps for SEOs to succeed:

-    Inventory the available digital assets
-    Look for overlooked opportunities
-    Audit current optimization success
-    Find the gaps and close them
-    Plan an attack based on business needs, not on what you think the engines want
-    Monitor the results
-    Get smart with the metrics

An important point that Amanda stresses is that even though SEO has changed as a results of universal/blended search, the expectations have not changed. If you expect changes and are prepared for them when they come, you will be able to alter your game and continue your work effectively.

10:38 AM GMT | Read comments(0)

The Truth About Blogs

"Douglas Quenqua reports in the NY Times that according to a 2008 survey only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days meaning that "95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream -- or at least an ambition -- unfulfilled." Richard Jalichandra, chief executive of Technorati, said that at any given time there are 7 million to 10 million active blogs on the Internet, but it's probably between 50,000 and 100,000 blogs that are generating most of the page views.

"There's a joke within the blogging community that most blogs have an audience of one."

Many people who think blogging is a fast path to financial independence also find themselves discouraged. ...

10:20 AM GMT | Read comments(0)

May 22

Top 20 Gossip sites May 2009

Top 20 Gossip Websites | May 2009

Here are the 20 Largest Gossip Websites ranked by a combination of Inbound Links, Google Page Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast. Although no traffic metrics are completely accurate we do believe the data below to be useful for gauging relative audience size.

10:43 AM GMT | Read comments(0)

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Universal Search: Changing the Game

Top 20 Gossip Websites | May 2009