In fortunate cases sometimes the problem isn’t getting new customers. It’s acquiring the right types of customers. Gucci and Walmart have two distinctly different customer bases. The client wanted their advertising to reach a more affluent audience. Her goal being to maintain the feel of her salon and capture a niche within upper middle class career women who have families and are trying to juggle it all and maintain their beauty.
Client has seen an increase in more affluent customers since we have begun working to deliver higher production value in their social media campaigns.